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The value of Adjust being a plug-and-play solution that applies the same standards and fraud prevention to every ad source is key to vetting new sources of users. Using Adjust as a source of truth, TextNow has been able to test and vet over 100 marketing partners in the last four years. Having a partner that can automatically prevent the vast majority of fraud you face can streamline your operations and make sure the data you see is the data you can trust. Given their dedication to clean data, TextNow takes their anti-fraud initiatives a step further, using third party tools and in-house analysis to find deeper fraudulent patterns based on the data that Adjust reports.
#What is textnow used for install#
Adjust’s Fraud Prevention Suite uses a variety of filters to combat click spamming, click injection, hyperengagement, SDK spoofing, and device farms, while simultaneously reporting each fraudulent install to both TextNow and their partners. Networks do all they can to find fraudulent publishers and kick them off, but fraud is difficult to detect and dig out from the network side. Fraudulent installs, events, and signals don’t just mean empty installs and wasted money, they also lead to tainted datasets that results in the wrong insights and cost brands even more further down the line.Īdjust FPS rejects around 20% of all incoming installs from TextNow’s campaigns. Having actionable data also means cleaning it from fraud. TextNow also uses Adjust’s Fraud Prevention Suite as the core filter for their anti-fraud engine. While some networks maintain control of their attribution logic in claiming installs, Adjust is able to apply TextNow’s attribution logic to their marketing campaigns, resulting in metrics that reflect the efficacy of their campaigns in a much more precise and clear way. TextNow spends roughly 60% of their total spend on SANs, and about 30% of their total spend on other ad/mediation partners.Īdjust is able to accurately count installs and provide solid last-touch attribution. This is especially important because like most apps, TextNow uses a healthy mix of self-attributing networks (SANs), such as Google AdWords, and other ad networks or mediation partners such as Liftoff or IronSource. They’ll even gut-check their Google Analytics data with Adjust trackers to see if we’re reporting the same thing. One example they ensure clarity of data is by using Adjust as a source of truth. They need data that can stand up to deep scrutiny, as that data is what drives their day-to-day marketing operations. TextNow’s marketing team is religious about accurate data. But anyone who’s worked in mobile UA will know that discrepancies and data muddiness happens. Every single vendor and partner you work with will tell you that their data is the absolute truth. Meet consumers where they are, and join the conversation.User acquisition is all about trusting the data that you see. Stand out! Give the people what they want. So why not use a simple tool that everyone wants to use? Why not use the world's #1 form of communication for conversations with your employees, and your customers, and your prospects, and anyone else?ĭo you want to gain more leads? Do you want to service customers better? Would you like to leave people happier, and steal consumers away from your competition? Related: How Much Time Do People Spend on Their Mobile Phones in 2018? Mobile has created a massive cultural shift! Mobile usage isn't limited to one generation, or to one purpose, for that matter. Texting's the most common way for anyone under 50 to communicate, but even 80% of seniors own a cell phone! And they spend more than 42 hours a month on apps alone. Maybe you think, "Well, a lot of businesses work with older demographics, so it doesn't really apply there." Related: How Many Texts Do People Send Every Day? Mobile usage is so much larger than that. We spend hours a day on our phones, yet businesses are still behind the curve. Texting has cemented itself as our primary communications tool. We all text for 101 reasons every day! And it shows. We just keep sending more and more messages! Texting actually became the most used form of communication in 2007. Millennials and teenagers are typically recognized as "Digital Natives." They've grown up on the internet and cell phones. But they're clearly not the only ones using these new technologies!Īs the leader of the bunch, texting isn't just for Millennials. That's an impressive figure, considering how many generations are represented in this study. According to a recent Gallup poll, "sending and receiving text messages is the most prevalent form of communication for American adults under 50."